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Download the Sell Sheet PDF [656 Kb]
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Hanson Develops In-Store POP for
M.A.B. Sea Shore Premium Paint
With a network of more than 230 company-owned stores and independent dealers in 17 states and a 104-year-old legacy as one of the most successful, independent paint manufacturers in the United States, M.A.B. needed to build a bright and informative retail presence for Sea Shore, its refreshed super premium exterior paint line.
Having recently revised the brand and packaging designs, Hanson Associates was called upon to develop an in-store display system for Sea Shore premium paint products. The point of sale materials consisted of: floor signage, header display, shelf strip and a promotional brochure. The key marketing and creative objectives include effectively highlighting the key product attributes and benefits that compliment the brand’s super premium positioning. |
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