 |
|
|
Hanson Re-Brands ZeroWater
To meet new sales projections at Wal-Mart and Target, ZeroWater asked Hanson Design to help reposition its brand and develop new packaging for its revolutionary ‘zero dissolved solids’ water filter products. Hanson’s approach included strategic analysis, ideation sessions and market research in developing the new ZeroWater brand identity and tagline – “If it’s not all zeroes - it’s not Zerowater”
A similar strategic approach was used to develop new branded packaging that stood out as the best of category in terms of technology and design. The matte black packaging stands out dramatically against the crowded ‘blue and white’ water filter category while clearly demonstrating its superior filter technology. “Hanson ‘got us’ right away,” said Doug Kellam, president of ZeroWater. “We are first and foremost a technology company and the new Brand Identity and Packaging all showcase the benefits of our superior filtration system.”
|
|
