JuiceDr

The brand puts a focal point on the internal structure of the juice, a visual cue to the production process & the brand promise to preserve nutrients.” This sentiment was discovered and echoed throughout the brand. JuiceDr was positioned as a wellness platform offering in-store experiences, digital products, and courseware.

The brand leverages the credibility and science behind the formulations in a context that remains fresh and approachable.

The brand was designed to move from initial development. The design system remains consistent across both moving and static applications.

The design language took cues from the palette found in the product offerings, as well as the internal structure of the ingredients themselves.

A suite of icons and graphic devices were developed that took cues from the internal structure of the fruits and vegetables used in the formulations, echoing the brand promise to preserve the internal structure of the plant cells.

A perishable product with thin margins leaves no room for error. Through deep collaboration with the JuiceDr team we developed extensive digital products and systems to increase customer lifetime value and reduce operational costs.