Schools First FCU

SchoolsFirst FCU, the fifth-largest credit union in the United States, partnered with Hanson Design to develop a new brand identity. This collaboration focused on enhancing the credit union's market presence and aligning its brand with its core values. The result positions SchoolsFirst FCU for continued growth and success in the financial sector.

Schools First Poster

Hanson Design refocused SchoolsFirst FCU's brand identity, anchoring it in the 'Members First' positioning. We created a unified brand design system, enabling internal teams to consistently communicate this core value across all channels, reinforcing the credit union's commitment to its members.

Schools First Poster

We developed a compelling visual system to emphasize the 'Members First' brand positioning, placing actual members at the forefront of the design hierarchy.

Schools First Poster
Schools First Poster

Modernizing the palette while honoring its legacy, we streamlined colors and provided clear guidelines for usage.

Hanson Design created a comprehensive icon system helping to define the brand as human, established and trusted. Guidelines were created for using the icons to enhance the 'Members First' positioning.

Schools First Poster
Schools First Poster
Schools First Poster
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Schools First Poster
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